technical community
Interviews from specialists highlighting the benefits of best practices in their field.
the challenge.
To develop a cohesive identity for a technology community spread across a rapidly expanding set of recently merged companies, bringing together different disciplines and cultures to enhance performance and build common goals.
the solution.
A communication strategy was developed to evolve the existing visual identity to be applied consistently across all products. Analysis of the audience resulted in a series of four specialist films based on case studies from around the world and the production of promotional desk presences.
the benefits.
The series, which has been running for three years, has contributed to a strong and united community of specialists who offer more comprehensive information allowing management to make better major investment choices.