water management
A clip showing an animation of a water table.
the challenge.
To develop materials for a consortium of government agencies and companies to educate and inform the public about water supply management and to counteract negative perceptions of the water industry at a time when water management issues were high on the political and social agenda.
the solution.
A documentary film was produced which explained the earth's natural water cycle including a detailed explanation of how rivers work including flood patterns, the water table and fluctuations in water levels.
the benefits.
The film was distributed to politicians, non-governmental organisations and educational institutions, helping to generate understanding and better-informed debate about national and regional water supply issues.