skills development campaign
A distinctive animation to enhance the awareness of a global corporation initiative.
the challenge.
To launch a major learning and development initiative for a global blue-chip client and encourage on-line registration for training events and e-learning modules.
the solution.
We developed a series of creative executions for a campaign identity which were tested with a representative sample of the internal global audience. The launch campaign consisted of 110,000 brochures as well as posters, web banners, pop-up screens and an attention grabbing digital animation sequence broadcast through the company's digital atrium facilities.
the benefits.
The Intranet site was inundated with hits, generating registration figures well above target. The FLL programme was recognised as best in class and won a high profile award due to its fit with the progressive company brand and the benefits it brought about.