environmental strategy
Need Content
the challenge.
Working with a major energy company to develop and to communicate its environmental strategy and the activities undertaken to reduce the environmental impact of energy production.
the solution.
We worked closely with the client to develop and test the key messages internally before creating two products: A 28-page brochure featuring a series of reflections and statements from key people within the company and an interactive CD ROM with film-based case studies from around the world, bringing to life the implementation of the strategy.
the benefits.
The brochure had a high profile launch at the company's AGM where it was distributed to shareholders and environmental interest groups. Along with the CD ROM, it became a core part of the company's internal and external environmental communications and was reprinted due to high demand.