DNA testing
A clip showing scrapie genotyping sample testing in a laboratory.
the challenge.
To promote the DNA genotyping service of a leading biosciences laboratory involved in a government-backed scheme to screen sheep for resistance to Scrapie (a disease similar to BSE in cattle).
the solution.
A short, fast-moving film combining animation, voice-over and live action, follows the progress of a blood sample as it undergoes the DNA testing process.
the benefits.
The film is used at exhibitions and sent to prospective clients on CD ROM. High demand and positive feedback has led to a second production run.